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Inside Secrets of Advertising
The simple little secrets that will blow your response off the charts, skyrocket your sales and attract all the customers you'll ever need ... 100% guaranteed.
By Brett McFall. © 2001 Brett McFall. All rights reserved.

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How does earning an extra $10,000 or more in sales every month sound to you? What about doubling or tripling your advertising response overnight? Or flooding your business with customers or clients without spending any more than you currently are on marketing?

If you'll take 5-minutes-out to read this information, you'll discover how to do it. In fact, I guarantee you can go from “advertising dummy” to “marketing genius” in just 14 days.

That's because Australia's No 1 copywriter, Brett McFall put together what I think is the best piece of advertising / marketing / business advice available … anywhere.

If you've ever wondered why people respond in droves to some ads, and avoid others like the plague, here's …

How to quickly and easily make people line up and practically beg you to take their money … 100% GUARANTEED!

Discover cutting edge information (that would otherwise cost you a fortune to get from advertising agencies or marketing “gurus”) to help you make more money and get more customers -- no matter what type of business you're in!

What I'm about to show you is a risk-free, completely guaranteed way to discover powerful customer-generating techniques and strategies for your business. Using the strategies covered in just one of the chapters in this course, one of Brett McFall's clients attracted so many customers he had to sell his business!

What can you expect for your business? That really depends on you. But regardless, you can't go wrong. Because I give you a rock-solid guarantee:

I guarantee that if you simply apply what you learn in this manual, you will make at least TEN TIMES its cost in extra profit ... and I mean profit you'd never have seen without this powerful inside-information … within one year -- OR IT'S FREE! I can't be any fairer than that. The truth is, making ten times the cost of this manual in extra profits is just the tip of the iceberg. You can make much, much more.

That's because every chapter reveals the inside secrets of advertising that sell. Strategies that not 1 in 100 business people even know ... let alone know how to apply.

In addition, I'd also like to offer you something totally unique. A free private Phone Consultation with Brett McFall valued at $300. He'll coach you personally on an ad or sales letter of your choice - showing you exactly how to super-charge your ad for mega-response. But … only if you're serious about making more money and getting more customers for your business … RIGHT NOW!

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* Please note that the Money-back Guarantee applies only to Australian customers. All disputes are handled in accordance with Australian law.

Let me ask you:

Are you tired of running ads which get little or no response?

Are you sick of wondering how you can get new customers through your doors without spending thousands of dollars marketing your business?

Are you stuck for ideas on how to help your customers understand the true value you offer over your competitors?

And, have you had enough of competing on price and constantly lowering your margins?

If you're like 90% of small businesses out there, you're sick of all of this.

But I want to make you an extremely bold promise. You can easily flood your business with new customers or clients. In fact, you can increase your advertising response by 300% overnight, with just one small change to your advertising!

And it can be done without spending a cent more than you've already committed to your marketing or advertising budget.

However, in order to achieve this, you must understand something very important:

98% of your advertising materials get looked over, forgotten or thrown in the bin.

As a professional ad writer for over 15 years, Brett McFall knows precisely why most businesses - which probably includes yours - are throwing good money after bad every single time they advertise.

These businesses all have one thing in common …

When it comes to advertising, they implement tired old methods that barely worked when they were created, and certainly don't work today.

Tell me if you've ever read or heard this about advertising: To advertise effectively, your ad has to appear over and over again until you've established a “name” in the community, or a “brand.”

If you've ever tried this method of advertising, you know that you spend an awful lot of money way before you ever see any real payoff. What a horrendous piece of advice this is.

What you and I need is actual customers and sales, and we need them now. We don't have the luxury of spending thousands of dollars “hoping” our prospects begin to like us, nor do we have the time for the “effect” to take place.

My advice to you is to forget this conventional wisdom because it simply doesn't work. Instead, here's what writing over 6,500 ads has taught Brett McFall about making a lot more money and getting a heap more customers from your advertising:

All you have to do is concentrate on showing your prospects what UNIQUE ADVANTAGE they get through buying from you, compared to your competitors.

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* Please note that the Money-back Guarantee applies only to Australian customers. All disputes are handled in accordance with Australian law.

That's how you get a huge increase in the amount of customers or clients from your ads. Because customers don't care one little bit about you, your company, or your product or service. They only care about one thing:

HOW you can make their life easier or better.

It really is this simple. Unfortunately, it's so simple that most business owners miss it. But if you don't realise this, and if you don't focus on what unique advantage you offer your customers, you're virtually guaranteeing your own failure.

But would you like to know how you can go to the top the class (with 1/3rd the effort) when it comes to mastering advertising?

Take what smart marketers already do to get loads and loads of customers, and apply their strategies to your business.

You can by-pass the years and years of testing and measuring … as well as the thousands of dollars in advertising costs … just by modelling the inside secrets of ad writers who demand more from their advertising dollar, and making their strategies work for you.

But how are you going to get this knowledge? Are you going to hire a “marketing guru” as a consultant with no guarantee of results? Or are you going to grind away year after year until you work it out for yourself? Either way, you could be up for tens of thousands of dollars.

There is an easier way.

To start making more money and getting many more customers than you currently are from your advertising, all it takes is a fresh approach.

Basically, to turn your response around you're going to have to expand your outlook on advertising.

The great news is, it's easy to do.

Why? Because master advertising writer, Brett McFall, has already been where you are. Perhaps you're struggling to make ends meet in your business. Perhaps you've tried ad after ad and nothing seems to work. Or worse … perhaps you're not even really sure whether your advertising works or not - you really don't know. Perhaps you're lost for ideas on what to try next in order to get more customers.

Maybe you're experiencing some other challenge in your advertising. It doesn't matter what the problem is, the cure is still the same. You need to learn some new methods of smart advertising.

Here's your ticket to a quantum leap in advertising response.

These answers and more are covered in Brett's new course titled…

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* Please note that the Money-back Guarantee applies only to Australian customers. All disputes are handled in accordance with Australian law.

The simple little secrets that will blow your response off the charts, skyrocket your sales and attract all the customers you'll ever need … no matter what business you are in … 100% Guaranteed!

You'll be amazed at the exclusive and powerful information contained in this course. It's packed with simple, ingenious, inexpensive techniques that:

* Make it easy to create advertising which gets unbelievable response
* Reveal what needs to be done right away to get your advertising to work
* Show you exactly what your advertising materials MUST contain
* Will forever change what you demand from your advertising (you'll never settle for no … or very little … response ever again!)

This manual makes it super-easy to understand some of the most powerful techniques available for successfully advertising your business. The information it contains has been adapted from Brett's highly successful, paid subscription newsletter, the Hot Tips Advertising Letter - specially written for people in small business.

Brett took some of the best information included in that newsletter - which he sweats over every month as he squeezes his brain for more and more juicy info, strategies and techniques which can flood your business with new customers.

But that's not all. Brett's actually gone over the information again to make sure every single sentence is bursting with money-making information, and then added more examples and more powerful advice to create a super manual.

Now you may be asking yourself, “How does this guy know so much?” Good question. The truth is, Brett is an intense learner. He's personally studied 84 advertising books alone - many up to 7 times each-not to mention taken and completed 43 marketing and business courses.

And this is what happened after every course Brett attended or book he read: He “tested and measured” every single thing he'd learnt by applying it in the real market, with real ads that he wrote himself. Then of course he'd learn some more (the more mistakes you make, the more you learn). And then he'd “test and measure” again. Fine tuning his formulas every step of the way, until he built up a wealth of techniques and strategies which can now improve the advertising response of virtually any business. In fact, he guarantees it.

Writing ads is what Brett McFall has done for 12 years now. Helping 152 industries make hundreds of thousands of extra dollars.

He's written 6,634 ads for electronics companies … entertainment venues … real estate agents … software companies … curtain manufacturers … mechanics … garden centres … chiropractors … financial planners … private investigators … fitness centres … corner-store shops … industrial manufacturers … accountants … publishers … and so many more - 152 industries!

Everything from huge corporations right down to small “Mum & Dad” corner stores. It's why a Sydney advertising agency charges a fortune when Brett writes ads for their clients. He knows what sells.

What this means to you ...

To put it simply, Brett's 12 years experience writing ads means you don't have to waste thousands of dollars learning from your own mistakes. He's already made them for you! And now you get the fruits of that labour.

Now let me ask you something:

* Do you think that if you were Brett, and you knew what he knows about advertising, that you could improve your advertising response just a little bit?
* Do you think that would be possible?
* Do you think that if you had more than a decade's experience writing over 6,500 ads that you might just stand a better chance of writing an ad which pulls in more customers?

Well, fortunately you can do the next best thing:

You can have his money-making knowledge.

You see, Brett McFall could come and consult to you, but he'd charge you up to $300 an hour - maybe even $400 an hour if he was really busy. And it would be worth every cent too. Because he'd share with you advertising secrets that would make you tens of thousands of dollars, if not more.

But there is an alternative. Let me ask you something: What would it be worth to you to have Brett McFall's powerful and unique advertising techniques and strategies right there in your hands, so that you could look at them anytime you wanted? So that anytime you needed an idea or needed to recap on a particular strategy, you could turn a page and there it was.

What would that be worth to your business? What if you knew how to bring in an extra 500, 1000 or maybe even 2000 customers to your business in the next few weeks? What would that then translate into dollars? Probably thousands of dollars, right?

I'm here to tell you that these techniques have helped hundreds of people, just like you, to fill their businesses with prospects and customers. And in just 14 days you could be getting similar results.

Brett's 180+ page course, INSIDE SECRETS OF ADVERTISING -- The simple little secrets that will blow your response off the charts, skyrocket your sales, and attract all the customers you'll ever need … no matter what business you are in … 100% Guaranteed! will give you a host of cash-generating tools you can implement in your business right away.

All you have to do is study a lesson a day for 14 days and you'll have an education that even the top teachers in the country don't give their students. No theory here - just real answers from creating thousands of money-making ads.

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* Please note that the Money-back Guarantee applies only to Australian customers. All disputes are handled in accordance with Australian law.

Here are just some of the powerful things you'll discover in this comprehensive course:

* Why the advertising you're probably running right now is wasting you thousands of dollars, and what you need to do to turn that loss into cash
* How to turn a “sleeper” ad into a “blockbuster” in just 5 lines (page 18)
* The powerful tool which becomes your own unique product and “customer-magnet” (page 133)
* What advertising actually is - you will be amazed! Some professionals aren't even aware of this (page 23)
* The simple yet powerful way to make your prospects instantly feel secure in their relationship with you (and ready to spend cash) ... even if they don't know you from a 'bar of soap' (page 25)
* How to get movie and TV stars to help you sell your product or service
* How to get hundreds of prospects to seek you out (page 130)
* Why you should never use a P.O. Box address in your ads (page 48)
* The one mistake 99% of businesses make which loses them tons of credibility ... and thousands of dollars in sales
* “The key to making people want to deal with your business over any other” (page 30)
* How to turn a once-off stint of publicity into a never-ending credibility-building machine that brings in the $$$
* The secret about human nature which expert salespeople use to make their fortune (page 19)
* 11 simple ways to make your business the “king” of your industry (page 33)
* The 1 critical element which makes or breaks your ad's success - this you MUST know (page 53)
* Where to look to find some of the most powerful offers on the planet - model these for your own success! (Revealed on page 55)
* Why classified ads can often pull more response than larger ads, and how you can do it
* How to transform your marketing from the selfish stuff you've been churning out for years, into advertising that unrelentingly focuses on your customers and their interests (page 77)
* How to stop wasting the bulk of your marketing dollars producing advertising that just gets ignored, forgotten or thrown away
* Why prospects fail to take action after reading your copy (page 112)
* How to reap the benefits only hot copy can bring --... not just once, but again and again and again
* The one type of advertising which will send you broke (page 153)
* How to write a great ad which pulls in tons of prospects and sales (page 168)
* The business-killing barriers which make your advertising the world's best kept secret (page 88)
* How your “experience” could be hindering you instead of helping you
* The secret headline process which could make you millions $$$ (page 92)
* The style of ad which attracts customers like 'moths to a light' every single time
* Brett's powerful 8 step system for writing ads which will have your customers “slobbering” to get your product or service (page 105)
* 3 things you can do to turn your advertising response around ... RIGHT NOW! (page 95)
* 10 show-stopping headlines that make money hand over fist - and yes you can use them in your business (page 106)
* The quick and easy way to measure the response of your ads (page 73)
* The simple little secret which locks your prospects onto your ad and keeps them reading
* 6 of Brett's never-before-revealed secrets about how to create killer offers (page 58)
* How to make your ad so irresistible prospects can't bare to put it down
* The two types of 'benefits' - find out which one could be sending your business broke (page 118)
* The formatting technique which pulls everything together and turbo-charges your results
* How to simply reword an offer so that it improves response by up to 300% - and how you can find out whether it works within just a few days (see page 60)
* How to let all your prospects know about your business even if you don't have the capital to reach them the way your competitors do
* Why advertising to “everybody” is not your real goal (page 128)
* 4 quick tips for creating exciting, motivating copy (page 172)
* 2 powerful endorsement examples you can model for your own success

I'm sure you'll agree this is an astounding list of advantages you'll be getting. But I want to remind you that these are just the bare bones of what is contained inside this course. There's much more than I have room to elaborate on here.
One more thing to consider …

You know, we can all give lip service to these things and say that “Yes, I should really learn that,” or “I should really change something about my business.” But it doesn't take long before we settle back into our old habits and continue to try the same old dud methods for getting customers.

The question is …

How will you ever get different results unless you try something different?

And it's the people who ask this question and then do something about it which get the results they deserve.

What you've done in your business in the past has worked to get your business to where it is now. But that's all it will do. It won't carry you any further. Today however, you simply can't do what you've always done and expect to get a different result.

What you really need in order to get ahead in business, is NEW advertising strategies. Powerful, simple, effective strategies which work like crazy in today's tough, competitive business world.

And that's precisely what INSIDE SECRETS OF ADVERTISING -- The simple little secrets that will blow your response off the charts, skyrocket your sales, and attract all the customers you'll ever need … no matter what business you are in … 100% Guaranteed! delivers. It doesn't only show what you can do to start increasing your advertising response immediately, but how to do it without breaking the bank.

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* Please note that the Money-back Guarantee applies only to Australian customers. All disputes are handled in accordance with Australian law.

It's almost impossible to put a value on this. But if you paid market price to have Brett consult personally with you and explain these sorts of techniques and strategies to you, it would easily run up a figure between $3,000 and $4,000. That's why this is the smart way to learn.

If you really want to get new customers into your business right now … if you want to be able to get a 300% increase in response overnight … if you want to gain a competitive advantage over all your competitors no matter what advertising strategies they throw at you … if you want to sell more of your product or service than ever before, this unique course is crucial.

Here's how to get on the fast track to making more money and getting more customers from your advertising guaranteed!

You can start making more money and getting more customers from your advertising right now - and discover a whole host of powerful strategies in the process which will help you profit long after you read the manual - by ordering your personal copy of Inside Secrets Of Advertising. The cost of this remarkable course is just $297 (or $177 for the e-Book version). I think you'll agree this is a tremendous bargain for such powerful and proven money-making, customer-generating information.

Here's why. The price includes everything I've told you about - plus 3 extraordinary bonuses. I'll fill you in on these in just a moment. But first, here's a little more about the course itself.

For a start, this dynamic course contains over 180 A4 pages, jam-packed into a hard protective folder with information that reveals Brett McFall's secrets and favourite techniques for generating hot leads and customers. Basically, all the breakthrough information I've just told you about.

In addition Brett has made this information super-easy to understand by stopping every step of the way and giving you examples off the top of his head, as well as real-life examples too, so that you understand how you can apply what you learn. REAL money-making ideas you can apply immediately.

No matter who you are, how smart you are, or what business you're in, you can apply what you discover in this course to your situation.

That's quite a lot of advertising solutions in itself, and we haven't even talked about the bonuses yet. But here's the real test of value. If you could quickly and easily master the skills to make more money and get more customers from your advertising guaranteed -- any time you wanted to -- how much could that truly be worth to your business?

You could be talking tens of thousands of extra dollars year after year. That's where the real value lies. And that's why this manual is one of the best investments you could ever make for your business.

Now let's talk about your 3 FREE bonuses - including one which will have master copywriter, Brett McFall personally critique your ad or sales letter so you can super-charge it for success

I'm bending over backwards to load this course to the brim with proven, high-profit advertising strategies and techniques you can use in your business. Take a look at these 3 special bonuses I've created to help take your business to even greater levels of profit.

FREE BONUS #1 -- SPECIAL REPORT: 25 Trade Secrets Guaranteed To Get You More Customers (valued at $75)

Have you ever wondered why certain businesses are only marginally successful while their competitors seem to grow by leaps and bounds? I'll let you in on a little secret: it has everything to do with how they go about getting more new customers or clients.

The sad fact is, most businesses have no idea about how to increase their customer base. That won't be the case anymore.

In this special report, you'll discover 25 of Brett's most powerful trade secrets for getting new customers. These are the beliefs and strategies which Brett uses to get mega-response from his own ads, and which have taken over 12 years to perfect. This is privileged information that few people have ever had access to.

Find out how to begin turning your advertising response around immediately!
Discover the one thing you should do in your advertising in order to excite your customers into buying from you
Find out the costly advertising mistakes which could run your business into the ground
How to increase the response of your advertising by up to 2000%!
Discover the sneaky little trick that newspapers use (and which you can too) to increase readership
How to stop your buyers from being price-driven
How to gain instant credibility in your buyer's eyes
Find out one thing you should never do in your advertising (ignore this at your peril!)
How to get your prospects to act on your advertising straight away!
Why 90% of business people might as well pour their advertising budget down the drain
How to be absolutely certain that your advertising is working and why
How to set your business apart from your competitors once and for all
Three ways to express the same offer but get dramatically different results!
How to churn out ads that pull in the orders ... fast

This is a superb report. Imagine knowing and applying all this!

But that's not all ...
In addition, I'll send you one of Brett McFall's most in-demand reports. A guide to help you get more response from one of the most powerful marketing tools for any business -- the Yellow Pages ...

FREE BONUS #2 -- How To Triple The Response Of Your Yellow Pages Advertising (valued at $49)

So many businesses use the Yellow Pages, yet so many never recoup their big investment. Even those that do, don't fully realise the real fortune they could make. This report doesn't waste any time getting into the powerful yet low-cost advertising techniques that work (no matter what business you're in).

It reveals:
What size ad will make you more money
How to write your yellow pages ad so that it sells
What to mention and what not to mention in your ad
How to beat the pants off your competitors' ads
The simple mistake that nearly every business owner makes (costing them thousands of dollars in lost sales)
When NOT to use photographs

... PLUS many more power-points to instantly improve your Yellow Pages response. Nearly any business can triple their current response if they just apply this information seriously.

FREE BONUS #3 -- A LIVE Advertising Coaching Session
(On The Phone With Brett McFall Absolutely FREE! - Valued at $300)

This is quite amazing. It means that for the next ad or sales letter you write, you'll be able to run it past Brett McFall to make sure it's ready to sell! No one anywhere is offering this intensive personal, the-buck-stops-with-me, put-my-money-where-my-mouth-is service. And he does it totally free of charge.

He knows how to make your advertising work and he's determined to show you how.

Here's what will happen. You'll send Brett one of your ads, brochures or sales letters and he will personally critique it for you over the phone with recommendations for improving its effectiveness, its appeal, its offer, plus criticism of its flaws and more.

I promise you'll get hard-hitting, eye-opening advice - Brett doesn't waste any time. If your ad stinks, he tells you!!! … BEFORE you run it. And then he shows you how to fix it too.

He usually charges $300 for these sessions … but you'll get this session FREE. (If you call his offices and ask for this service and do not identify yourself as a Certificate Holder, you will be quoted $300 per critique.)

He spends all the time it takes to help you understand what it is you need to do to turn your ad into a winner. This is a very real $300 value, YOURS FREE when you order.

Those are your bonuses! I think you'll agree this is an invaluable package of vital advertising information you'll get absolutely FREE! These bonuses alone are worth far more than the entire price of the manual.

However, there is one slight catch: If you want to get all of these bonuses for FREE, you need to order Inside Secrets Of Advertising today. Otherwise the bonuses will not be included.

To get the extra money-making advantages these powerful bonuses will give you, you must act now. Order this course now at only $297 (or $177 for the e-Book version), and I'll include these three powerful bonuses absolutely FREE.

It's gets better still -- your success is completely backed by my 10 Times Rock Solid Guarantee!

I want to make these secrets foolproof for you. You see, I completely guarantee your success. Here's my 10 Times Rock Solid Guarantee:

I personally guarantee that if you use these simple, proven techniques and strategies, you'll produce at least 10 times as much profit as you invested in this course within the next 12 months. That's right, 10 times its cost in extra profits you never would have seen without the course, or I'll refund every cent you paid.

What could be more fair? I don't even know your abilities, but yet I'm letting you test drive every breakthrough strategy and technique for a full 12 months. And if you don't experience a tremendous increase in your profits, I want you to ask for, and get, your money back!

And, I'll let you keep all of the free bonuses as my way of thanking you for giving the manual a try (valued at well over $400).

The truth is, you'll never have to worry about a refund. Because once you use these ingenious, proven techniques for attracting more customers from your advertising, you'll have made so much money that I'm betting you wouldn't even give it to a friend if they paid you!

Let me ask you something…

How will you feel running an ad knowing you are going to make $10,000 in sales?

How will you feel placing classified ads knowing you are going to be overwhelmed with response?

How will you feel when you double or triple your current advertising response overnight?

And how will you feel using this skill to make money for the rest of your life?

On the other hand ... how will you feel continuing to advertise the way you do now and get little or no response? When you think about it … the money you'll lose running poor ads could have bought you AND all your staff a copy of Inside Secrets Of Advertising!!

Looking at it another way … $297 is a painless drop in the bucket compared to the money you are going to lose over your lifetime without this advertising know-how.

Don't you think you owe it to yourself to move on this incredible opportunity?
You've got 2 choices. Do nothing and get the same old results you usually get. Or invest in a money-back guaranteed way to put more cash in your pocket!

If you want to get in on this limited opportunity - you need to act now!

If you're really serious about getting more customers for your business NOW, you can't wait. You need to take immediate action.

It's easy to do.

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* Please note that the Money-back Guarantee applies only to Australian customers. All disputes are handled in accordance with Australian law.

If you really want to get new customers into your business right now …
If you want to be able to get a 300% increase in response overnight …
If you want to gain a competitive advantage over all your competitors no matter what advertising strategies they throw at you …
If you want to sell more of your product or service than ever before, you couldn't ask for a better opportunity.

Don't wait. Order your copy of INSIDE SECRETS OF ADVERTISING -- The simple little secrets that will blow your response off the charts, skyrocket your sales, and attract all the customers you'll ever need … no matter what business you are in … 100% Guaranteed! right now. That way you can get on a fast-track to sending your advertising response soaring!

Wishing you success
Darius Mikolajewski
Director, Allwelt International

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* Please note that the Money-back Guarantee applies only to Australian customers. All disputes are handled in accordance with Australian law.